Alan Macdonald - Marketing Communications

MGSM Graduation Year 2009


Expertise, and industry experience:
Brand & Product Marketing, CRM, Marketing Automation, Digital Transformation  (start-ups and IT industry )

My current goals:
To continue to help build and strengthen the MGSM Alumni Association, so I can give back to the alumni community.

What did studying at MGSM mean to me?
My study enabled me to do what I couldn’t do before. It both helped expand my knowledge in my chosen field, and it made me a more well-rounded manager through learning about other business disciplines,

such as finance..

Why do I think it’s important to keep a robust MGSMAA
We are all students for limited time, but will stay ‘alumni for life’.
MGSM was a major influence in our careers, and through a vibrant and growing MGSM Alumni Association we all continue to be enriched by the experience.

How would I pitch joining the MGSMAA to an alumnus?
Becoming a member enables you to maintain a voice and presence within the alumni community, and at the same time it offers countless opportunities to keep you connected to your MGSM network.