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Indago Digital, founded by Tom Sadler, MBA 2018, is an innovative digital marketing business which has been featured in the AFR Fast Starters and Fast 100 lists.

Tom has a big vision for Indago and is looking for help from alumni to rebuild revenue post-Covid and to double in size in the next 12 months. This is his story:

The future of marketing is digital. In the not-too-distant future, all media will be bought, sold and optimised online – which will be a massive disruption to the media industry.

In the past, TV advertisers would buy a run of adverts during a show that reached the target demographics. They would commit to buying the adverts for the whole run of that show. In the future, however, most TV advertisements will be sold on an individual placement basis. They will be auctioned between advertisers who decide exactly how much to pay for one particular advert at that moment in time.

Our vision is to be the agency of the future that unifies digital buying across all mediums.

Indago Digital is one of the country’s fastest growing digital agencies, featuring on The Australian Finance Review’s Fast Starters and Fast 100 lists. As well as running training for the IAB, ADMA, Google Squared Online and the Australian Institute of Management, we are a Google Premier, Facebook Marketing and Microsoft Advertising Partner.

Our passion is digital marketing and using data to drive revenue for clients. Indago Digital specialises in running acquisition campaigns through the channels that drive low-cost conversions. SEO and SEM are at the heart of what we do but we’re also experts in social media, display, digital video and radio. Our digital clients include Crown Resorts, Travelex, Real Insurance and ADT.

Indago has been running for 6 ½ years, and we’re working hard to get back to our pre-Covid levels of revenue. We want to push on from being a 20 person to a 40-person agency in the next 12 months.

How can the MGSM Alumni Community help?

We’re keen to connect with MGSM alumni who can help us grow by building our brand recognition and increasing our sales revenue.

Note from the Entrepreneurialism Board Sub Committee: Indago Digital has been helping your MGSM Alumni Association grow this year through digital marketing expertise – so it would be great to see the MGSM community come out to support Tom’s entrepreneurial business in return! Can you help? Please contact Tom Sadler on 0420 498 792 or

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